Chinese New Year: A Great Oportunity for Business

First of All: Happy Chinese New Year!





Export stagnation and uncertain supply chains make Relationships in Business more important than ever. China is the second largest sales market outside the EU for Austria and one of the largest for many other European Countries.

However, Studies show that companies and the public still know too little about the culture of the People’s Republic. Take a more strategic and structured approach to communication and cooperation with China to ensure sustainable long-term cooperation.

Now is the best time to revitalize relationships and initiate new collaborations.

Chinese New Year is the most important festival of the year for around ΒΌ of the world’s population: In Chinese regions, Korea, Vietnam and regions with a large Chinese community: Singapore, Indonesia, Malaysia, Myanmar, Thailand, Cambodia etc.

The festival begins this year on the evening of January 31, 2022, New Year itself is on February 1, 2022. The entire festival lasts 16 days. The first six days are public holidays.

Chinese New Year is like a mixture of Christmas and New Year: rituals for the beginning of the year, a lot of family and even more food. New Year’s is the one festival all Chinese should come home for, sparking the world’s largest wave of migration each year. It will be the third year without a family reunion for many Chinese.

Why is the festival so important for companies?
Chinese society is very community oriented. Anything that strengthens the relationship or trust between business partners and customers is time and energy well spent.

For this reason: Take the opportunity to show cultural understanding and interest and wish your business contacts all the best.


Here is an example for New Year’s Celebrations: The Chinese New Year Light Show 2022 in Shanghai’s Yu Garden

Here are the main take-away points for companies and organizations to make the most of Chinese New Year for business activities:Β 

Red, red, red: The color red as the color of happiness dominates in all celebrations, decorations, packaging and clothing. Send red-wrapped gifts or business correspondence with red symbols. There is no such thing as too much red on New Year’s!

Tigers and Water: 2022 is the Year of the Water Tiger – so you will realize that these two Themes are abundant in public, in advertisement, media, products, … everywhere.

Congratulate left and right: Surprise your business contacts with congratulations GIFs, memes and stickers on the keyword Chinese New Year, wealth, abundance and happiness – preferably via Wechat!
The most common congratulations: Xin nian kuai le (新年快乐 “Happy New Year”) Gong xi fa cai ζ­ε–œε‘θ΄’ (“Congratulations and wealth/abundance”)

Follow the Market: Markets and promotions focus on New Year’s items. The colors red and gold dominate here.

Follow the Horoskope: The year of the water tiger begins on February 1st, 2022. The horoscope is very important in China. Send congratulations especially on the Year of the Tiger.
Just be aware: People born in the Year of the Tiger are NOT supposed to be lucky – the benmingnian or the Year of your own Horoskope Animal is usually considered a difficult Year with many Challenges. So don’t happily congratulate your Tiger-Born Business Contacts!

The horoscope for 2022 says:
– Caution, Growth, Development, Challenge, Creation and Planning
– a good year to start a business or pursue a career goal

The motto of the Tiger Year could be: Planning carefully and seizing the opportunities for new things leads to success and wealth

These are all topics that motivate and inspire us all after the Covid years.

Use these themes in business correspondence and exchanges throughout the Tiger Year.

Whichever way you choose to communicate, use this time to make your respect for the culture a basis for good relationships in the year to come.

Is this all pretty much and confusing? Or do you want to know in a targeted manner what is most suitable in your industry and for your situation? Contact Me to work with me.

Wherever you are, I hope you can celebrate whatever Festivities you value with your Loved Ones.

I’m Looking Forward to Working with you Next Year again and wish you peaceful and healthy days as well as a great start of the Chinese New Year 2022!


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